InnoLatino
Entrepreneurship August 06, 2021

Finding Joy in a Cookie

It has been a bit hard to find the right inspiration with my new job, and you would think that in this type of economy a new job should be plenty of inspiration, especially a job in the currently battered financial field. I just started working in Morgan Stanley Bank (which has performed formidably well in this recession, all things considered).

I know I've been lacking on my writing commitments. I hope I have not disappointed my slew of faithful readers , which I estimate to be able to count with one hand. This estimate is based on the overwhelming quantity of comments I receive after each post (from 0 to 0.5), I do not even want to mention my numbers from Google Analytics. It has been a bit hard to find the right inspiration with my new job, and you would think that in this type of economy a new job should be plenty of inspiration, especially a job in the currently battered financial field. I just started working in Morgan Stanley Bank (which has performed formidably well in this recession, all things considered). It has been interesting to witness the moves that the market performs (mostly downwards), plus the increasing number of margin calls placed in the last few days. All that, and being submerged in tones of paperwork that deals with loans and securities, makes it particularly difficult to write in an uplifting tone.

But today after work my spirits were lifted to new heights. Those who know me personally know that despite my low tolerance to gluten, I believe chocolate chip cookies to be the invention from the western civilization that can only be equaled by modern printing in relevance. Feeling the softness of a moist cookie, contemplating its circular shape, the smell of a recently baked batch, the humming noise of my voice expelling a grunt of pleasure after the first bite. Oh yes, cookies take my sensory experiences to a whole new level.

Today La Reina (that's my wife) took me to a place in town that made me feel like a kid in a candy store. In fact it was a candy store, well... sort of. It was a cookie store, but not any cookie store, this was a gourmet cookie store. It is called "Ruby Snap" it caused such an indelible impact in me that I am afraid that I found another weakness for my not so impervious nor sculptural physique, as well as another stumbling block to reach the goal of completing a triathlon this year. But oh, what a glorious stumbling block; I just had to write about this store. I was so fascinated by the different flavors that I had to have four different cookies, and then the store founder and manager (I think her name was Tami) added an extra one. Hey, I did not eat them by myself... only mostly by myself, I'm a weak man OK?.

The store has started with a strong branding campaign, with retro themes that revolve around the name of the store as well as bold tones of red. By the way, all the different cookies are named with female names. So instead of calling a chocolate chip cookie a chocolate chip cookie, it is called "Trudy". My favorite so far? Margo, a mix of chocolate, cinnamon, and mint in perfect and fascinating equilibrium, which I can only describe as palatable synergy (and this is coming from a humble chocoholic who does not like mixing chocolate and mint). A word of warning, when describing Ruby Snap flavors make sure you clarify you are talking about cookies, the whole girl name thing can be a bit awkward. Final word, richness is abundant among these baked creations, so consume slowly and preferably in company of a loved one.

ABOUT THE AUTHOR: As a consultant, Gonzalo A. Peña has helped US Translation Company implement several projects. He’s had the privilege of working with prominent organizations like the United Nations, Standard and Poor's, and The U.S. Department of Justice.

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